Viva Magenta, Pantone’s Color of the Year!

Art and design nerds rejoice! It’s the most magical time of the year – when Pantone announces their color of the year. For 2023, it’s Viva Magenta – a nearly wine-red take on the traditional magenta. As usual I’ve put together a gallery inspired by the color. Enjoy!

Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.

2 Responses to “Viva Magenta, Pantone’s Color of the Year!”

  1. David A. Mack says:


    You’ve out done yourself with this post!!! I am so impressed with the Pantanal photos. I’m headed there in June, hoping I get at least half as many. The Blue Macaws are not in the schedule, do you have any suggestions on whom I might contact to arrange a private tour?

    Your collection of magenta is awesome to behold!! Thanks for sharing.

    David Mack

  2. Richard Cochrane says:

    Art you never cease to amaze me with your eye for a picture, all the best for next year.
    It was the best thing I did this year by signing up for your newsletter…

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