Viva Magenta, Pantone’s Color of the Year!

Art and design nerds rejoice! It’s the most magical time of the year – when Pantone announces their color of the year. For 2023, it’s Viva Magenta – a nearly wine-red take on the traditional magenta. As usual I’ve put together a gallery inspired by the color. Enjoy!

Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.