Pantone is the company that provides color systems and serves as the authority for ensuring the accuracy of color profiles across the landscape of technology. Each year they choose a color to serve as thematic inspiration – and this year they have chosen “Ultra Violet” – Pantone 18-3838. From the Pantone website, Ultra Violet “. . . communicates originality, ingenuity, and visionary thinking that points us toward the future”.
Along with yesterday’s recognition of 2018 being the Year of the Bird, here is another approach to your creative endeavors in 2018 should you struggle to find a theme or a starting point for your next project!